What is effective communication? Discuss the significance of communication in an organization.

 

What is effective communication? Discuss the significance of communication  in an organization.

Answer

What is effective communication?

 Effective communication is the process of exchanging ideas, thoughts, opinions, knowledge, and data so that the message is received and understood with clarity and purpose. When we communicate effectively, both the sender and receiver feel satisfied.

 Communication occurs in many forms, including verbal and non-verbal, written, visual, and listening. It can occur in person, on the internet (on forums, social media, and websites), over the phone (through apps, calls, and video), or by mail.

 For communication to be effective, it must be clear, correct, complete, concise, and compassionate. We consider these to be the 5 C’s of communication, though they may vary depending on who you’re asking.

 While the effectiveness of communication can be difficult to measure, its impact is hard to deny. According to one study, surveyed companies in the United States and United Kingdom with at least 100,000 employees lost $62.4 million per year on average due to poor communication. On the flip side, companies led by effective communicators had nearly 50 percent higher total returns to shareholders over companies with less effective communicators at the helm.

we can say that “effective communication is a building block of successful organizations”. In other words, communication acts as organizational blood.

 The importance of communication in an organization can be summarized as follows:

1.  Communication promotes motivation by informing and clarifying the employees about the task to be done, the manner they are performing the task, and how to improve their performance if it is not up to the mark.
2.  Communication is a source of information to the organizational members for decision-making process as it helps identifying and assessing alternative course of actions.
3.  Communication also plays a crucial role in altering individual’s attitudes, i.e., a well informed individual will have better attitude than a less-informed individual. Organizational magazines, journals, meetings and various other forms of oral and written communication help in moulding employee’s attitudes.
4.  Communication also helps in socializing. In todays life the only presence of another individual fosters communication. It is also said that one cannot survive without communication.
5.  As discussed earlier, communication also assists in controlling process. It helps controlling organizational member’s behaviour in various ways. There are various levels of hierarchy and certain principles and guidelines that employees must follow in an organization. They must comply with organizational policies, perform their job role efficiently and communicate any work problem and grievance to their superiors. Thus, communication helps in controlling function of management.